Development of customer data integration platform
Development of customer data integration platform
Development of customer data integration platform
Based on confidentiality obligations, the images displayed on this page are for reference purposes.
Based on confidentiality obligations, the images displayed on this page are for reference purposes.
DURATION
16 months
16 months
INDUSTRY
Retail
Retail
System Development
System Development
System Development
Data analysis
Data analysis
Data analysis
CRM
CRM
CRM
Data Integration
Data Integration
Data Integration
CDP
CDP
CDP
Summary
Built a cloud-based data platform that centrally integrates user purchasing and behavior data, inventory information, and external factors (such as weather), accelerating decision-making and implementation of measures. Achieved a data-driven PDCA from visualizing management dashboards to optimizing ad delivery and planning CRM initiatives.
Built a cloud-based data platform that centrally integrates user purchasing and behavior data, inventory information, and external factors (such as weather), accelerating decision-making and implementation of measures. Achieved a data-driven PDCA from visualizing management dashboards to optimizing ad delivery and planning CRM initiatives.
+230%
Increase in CRM initiatives
+230%
Increase in CRM initiatives
+230%
Increase in CRM initiatives
+160%
Increase in sales due to new initiatives
+160%
Increase in sales due to new initiatives
+160%
Increase in sales due to new initiatives
Challenge
Clients faced the issue of data collected both online and offline being fragmented across different systems, making it time-consuming and labor-intensive to grasp the overall picture. Additionally, it was difficult to create promotional plans that linked inventory information with actual demand, leading to unclear returns on investment (ROI) for promotions and advertising efforts. Furthermore, the time required for data processing was lengthy, resulting in delays in dashboard and report updates, which hindered timely decision-making.
Clients faced the issue of data collected both online and offline being fragmented across different systems, making it time-consuming and labor-intensive to grasp the overall picture. Additionally, it was difficult to create promotional plans that linked inventory information with actual demand, leading to unclear returns on investment (ROI) for promotions and advertising efforts. Furthermore, the time required for data processing was lengthy, resulting in delays in dashboard and report updates, which hindered timely decision-making.
Approach
We first integrated various distributed data sources in the cloud and designed and built a scalable architecture centered around BigQuery. On top of that, we normalized the data and optimized processing speed, creating an environment where daily data updates are reflected in almost real-time. For the management team, we built dashboards using Looker Studio, enabling immediate planning and analysis of measures in conjunction with CRM at the operational level. Additionally, in advertising delivery, we linked tracking data such as GCLID with purchase data to improve the accuracy of delivery segments and maximize effectiveness. We also introduced a demand forecasting model to support the establishment of a promotional system that can flexibly respond to changes in the external environment.
We first integrated various distributed data sources in the cloud and designed and built a scalable architecture centered around BigQuery. On top of that, we normalized the data and optimized processing speed, creating an environment where daily data updates are reflected in almost real-time. For the management team, we built dashboards using Looker Studio, enabling immediate planning and analysis of measures in conjunction with CRM at the operational level. Additionally, in advertising delivery, we linked tracking data such as GCLID with purchase data to improve the accuracy of delivery segments and maximize effectiveness. We also introduced a demand forecasting model to support the establishment of a promotional system that can flexibly respond to changes in the external environment.
© 2025 Phinx,inc.
Let’s talk.
If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.
Quick Response
We typically respond within 1-2 business days.
Clear steps
We will provide specific next steps and a clear estimate.
Let’s talk.
If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.
Quick Response
We typically respond within 1-2 business days.
Clear steps
We will provide specific next steps and a clear estimate.
© 2025 Phinx,inc.
Let’s talk.
If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.
Quick Response
We typically respond within 1-2 business days.
Clear steps
We will provide specific next steps and a clear estimate.