Building a US brand site for an automotive product manufacturer
Building a US brand site for an automotive product manufacturer
Building a US brand site for an automotive product manufacturer

Based on confidentiality obligations, the images displayed on this page are for reference purposes.

Based on confidentiality obligations, the images displayed on this page are for reference purposes.

DURATION

3 months

3 months

INDUSTRY

Manufacture

Manufacture

Branding

Branding

Branding

Website production

Website production

Website production

Framer

Framer

Framer

3D image

3D image

3D image

English copywriting

English copywriting

English copywriting

Summary

We built a website that intuitively conveys the brand's vision and the appeal of its products for the American market. We adopted Framer as our CMS to achieve a modern and stylish design quickly and cost-effectively. The site also accommodates 3D product images and detailed specifications, providing ample information for B2B customers. To emphasize a local touch, we welcomed a designer residing in the U.S. to the team, carefully crafting localized expressions that include both copy and visuals.

We built a website that intuitively conveys the brand's vision and the appeal of its products for the American market. We adopted Framer as our CMS to achieve a modern and stylish design quickly and cost-effectively. The site also accommodates 3D product images and detailed specifications, providing ample information for B2B customers. To emphasize a local touch, we welcomed a designer residing in the U.S. to the team, carefully crafting localized expressions that include both copy and visuals.

130%

Inquiry via the site

130%

Inquiry via the site

130%

Inquiry via the site

140%

Organic traffic

140%

Organic traffic

140%

Organic traffic

Challenge

The client faced challenges in communicating the brand’s appeal adequately with the existing Japanese-centric site while trying to penetrate the North American market. In particular, it was difficult for BtoB customers to understand product specifications and applications. Additionally, with constraints on budget and development resources, there was a need to achieve a UI/UX that resonates with local users, requiring a balance between speed and quality.

The client faced challenges in communicating the brand’s appeal adequately with the existing Japanese-centric site while trying to penetrate the North American market. In particular, it was difficult for BtoB customers to understand product specifications and applications. Additionally, with constraints on budget and development resources, there was a need to achieve a UI/UX that resonates with local users, requiring a balance between speed and quality.

Approach

First, we organized the client's product characteristics and selling points, and conducted information design that incorporated the perspectives of competitors and target users in the US market. We adopted Framer for the CMS, creating a lightweight and dynamic website based on a code-free and flexible structure that allows easy updates. We effectively integrated product visuals using 3D data and organized engineering product specifications in an easily readable manner. Furthermore, in collaboration with designers based in the United States, we reflected typography, color schemes, and copywriting that resonate with local sensibilities, resulting in a brand site with high appeal for overseas users.

First, we organized the client's product characteristics and selling points, and conducted information design that incorporated the perspectives of competitors and target users in the US market. We adopted Framer for the CMS, creating a lightweight and dynamic website based on a code-free and flexible structure that allows easy updates. We effectively integrated product visuals using 3D data and organized engineering product specifications in an easily readable manner. Furthermore, in collaboration with designers based in the United States, we reflected typography, color schemes, and copywriting that resonate with local sensibilities, resulting in a brand site with high appeal for overseas users.

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© 2025 Phinx,inc.

Let’s talk.

If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.

Quick Response

We typically respond within 1-2 business days.

Clear steps

We will provide specific next steps and a clear estimate.

Feel free to consult us.

By submitting the form, you agree to the terms of use and the privacy policy.

Let’s talk.

If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.

Quick Response

We typically respond within 1-2 business days.

Clear steps

We will provide specific next steps and a clear estimate.

Feel free to consult us.

By submitting the form, you agree to the terms of use and the privacy policy.

© 2025 Phinx,inc.

Let’s talk.

If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.

Quick Response

We typically respond within 1-2 business days.

Clear steps

We will provide specific next steps and a clear estimate.