Dating app development - Tokyo IT company
Dating app development - Tokyo IT company
Dating app development - Tokyo IT company

Based on confidentiality obligations, the images displayed on this page are for reference purposes.

Based on confidentiality obligations, the images displayed on this page are for reference purposes.

DURATION

12 month

12 month

INDUSTRY

Consumer

Consumer

System Development

System Development

System Development

Business plan

Business plan

Business plan

Web application

Web application

Web application

Mobile app

Mobile app

Mobile app

Design

Design

Design

Summary

Built a seamless web/app matching service. Delivered a safe, intuitive dating experience with compatibility tests, recommendations, video calls, and workflow design, with end-to-end support from design to operations.

Built a seamless web/app matching service. Delivered a safe, intuitive dating experience with compatibility tests, recommendations, video calls, and workflow design, with end-to-end support from design to operations.

115%

Sales achievement rate

13k MAU

Number of users utilizing

Challenge

The client was facing challenges not only in creating a system for matching users but also from the perspective of "what kind of experience should be provided." They were struggling with existing reference services, as they could not leverage their unique strengths, making differentiation difficult. Additionally, the business flow that serves as the premise for function development was unclear, and they were looking for a development partner who could accompany them from the stage of identifying necessary functions and defining requirements.

The client was facing challenges not only in creating a system for matching users but also from the perspective of "what kind of experience should be provided." They were struggling with existing reference services, as they could not leverage their unique strengths, making differentiation difficult. Additionally, the business flow that serves as the premise for function development was unclear, and they were looking for a development partner who could accompany them from the stage of identifying necessary functions and defining requirements.

Approach

We first visualized the overall UX flow of the service and conducted experience design considering user behavior patterns, psychological changes, and operational workflows. Based on this, we planned and implemented key features such as video calls, recommendation logic, and compatibility diagnosis functions to enhance matching accuracy and user engagement. We also focused on consistent UI design between the web and the app, pursuing optimization in a cross-platform technical aspect. Furthermore, we worked closely with the client's operational staff to concurrently advance the design of operational procedures such as inquiry responses and user review flows. Even after development, we consistently support ongoing feature improvements, server maintenance, and fault responses, contributing to the stable operation of the service.

We first visualized the overall UX flow of the service and conducted experience design considering user behavior patterns, psychological changes, and operational workflows. Based on this, we planned and implemented key features such as video calls, recommendation logic, and compatibility diagnosis functions to enhance matching accuracy and user engagement. We also focused on consistent UI design between the web and the app, pursuing optimization in a cross-platform technical aspect. Furthermore, we worked closely with the client's operational staff to concurrently advance the design of operational procedures such as inquiry responses and user review flows. Even after development, we consistently support ongoing feature improvements, server maintenance, and fault responses, contributing to the stable operation of the service.

Feel free to consult us.

By submitting this form, you agree to the Terms and Privacy Policy.

© 2025 Phinx, Inc.

Let's talk.

If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.

Quick Response

We typically respond within 1-2 business days.

Clear steps

We will provide specific next steps and a clear estimate.

Feel free to consult us.

By submitting this form, you agree to the Terms and Privacy Policy.

Let's talk.

If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.

Quick Response

We typically respond within 1-2 business days.

Clear steps

We will provide specific next steps and a clear estimate.

Feel free to consult us.

By submitting this form, you agree to the Terms and Privacy Policy.

© 2025 Phinx, Inc.

Let's talk.

If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.

Quick Response

We typically respond within 1-2 business days.

Clear steps

We will provide specific next steps and a clear estimate.