Renewal of the fintech company website
Renewal of the fintech company website
Renewal of the fintech company website



Based on confidentiality obligations, the images displayed on this page are for reference purposes.
Based on confidentiality obligations, the images displayed on this page are for reference purposes.
DURATION
3 months
3 months
INDUSTRY
Finance
Finance
Website production
Website production
Website production
Branding
Branding
Branding
Design
Design
Design
SEO
SEO
SEO
Marketing
Marketing
Marketing
Summary
To more effectively communicate our reliability and brand image as a fintech company, we comprehensively reviewed the overall structure, design, and technical foundation of our corporate website. In addition to optimizing for smartphones, implementing SEO measures, and refreshing information architecture, we significantly improved performance for both user experience and search engines through a lightweight and modern front-end design.
To more effectively communicate our reliability and brand image as a fintech company, we comprehensively reviewed the overall structure, design, and technical foundation of our corporate website. In addition to optimizing for smartphones, implementing SEO measures, and refreshing information architecture, we significantly improved performance for both user experience and search engines through a lightweight and modern front-end design.
115%
Monthly organic traffic
115%
Monthly organic traffic
115%
Monthly organic traffic
20%
Improvement of bounce rate
20%
Improvement of bounce rate
20%
Improvement of bounce rate
130%
Monthly inquiries
130%
Monthly inquiries
130%
Monthly inquiries
Challenge
The client faced challenges with their existing website, which was difficult to view on smartphones and had slow loading speeds, resulting in a high rate of user abandonment. Additionally, important information that the company truly wanted to convey was not organized well, failing to give visitors the appropriate impression. Their SEO measures were insufficient, leading to limited search traffic. Moreover, the outdated design was hindering the acquisition of new customers.
The client faced challenges with their existing website, which was difficult to view on smartphones and had slow loading speeds, resulting in a high rate of user abandonment. Additionally, important information that the company truly wanted to convey was not organized well, failing to give visitors the appropriate impression. Their SEO measures were insufficient, leading to limited search traffic. Moreover, the outdated design was hindering the acquisition of new customers.
Approach
We first reviewed the overall content structure of the site, clearly redesigning the user flow and information prioritization. On top of that, we implemented responsive design based on a mobile-first approach to optimize for comfortable viewing on all devices. Technically, we emphasized performance improvement by implementing a lightweight framework, appropriate image optimization, and cache control. For SEO measures, we focused on embedding structured data, optimizing meta information, and designing keywords for each page to contribute to the expansion of search traffic. Additionally, in terms of design, we adopted a sophisticated visual style that aligns with the brand's tone, achieving both credibility and a modern impression. As a result, quantitative and qualitative improvements, such as an increase in user stay time and inquiries, have been confirmed.
We first reviewed the overall content structure of the site, clearly redesigning the user flow and information prioritization. On top of that, we implemented responsive design based on a mobile-first approach to optimize for comfortable viewing on all devices. Technically, we emphasized performance improvement by implementing a lightweight framework, appropriate image optimization, and cache control. For SEO measures, we focused on embedding structured data, optimizing meta information, and designing keywords for each page to contribute to the expansion of search traffic. Additionally, in terms of design, we adopted a sophisticated visual style that aligns with the brand's tone, achieving both credibility and a modern impression. As a result, quantitative and qualitative improvements, such as an increase in user stay time and inquiries, have been confirmed.



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Let’s talk.
If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.
Quick Response
We typically respond within 1-2 business days.
Clear steps
We will provide specific next steps and a clear estimate.
© 2025 Phinx,inc.
Let’s talk.
If you have any problems with IT, design, marketing, or recruitment, please feel free to consult us.
Quick Response
We typically respond within 1-2 business days.
Clear steps
We will provide specific next steps and a clear estimate.